9 Best Instagram Marketing Tools For 2025 (Top Picks)

Looking for an Instagram marketing tool to help you get more followers and save hours of your time?

We’ve got you covered. 

Below, we’ve listed and reviewed the very best Instagram marketing tools to grow your Instagram account, grow your business, while saving you time and money.

Whether you’re an agency looking for an easier way to schedule Instagram posts for your clients, or an influencer hoping to find trending hashtags that’ll get your posts noticed, you’re sure to find a tool that can help on this list.

The best Instagram marketing tools compared

#1 – Pallyy

Pallyy is a feature-rich and affordable Instagram marketing tool that’s suitable for both independent influencers and social media marketing agencies.

One of the most time-consuming processes involved in social media marketing is publishing your posts. Manually creating content, uploading photos, and publishing it across your social accounts takes time. And if you’re an agency managing multiple client’s social accounts, staying organized can be tough.

That’s where Pallyy comes in. It allows you to put your social media marketing efforts on autopilot. You can use the platform to create, edit, and schedule posts to go live way in advance – and it only takes a few seconds.

Now, Pallyy isn’t the only Instagram scheduling tool out there, but it might just be the best value for money and it designed with Instagram in mind. This means you get features like hashtag & caption lists, and Canva integration for designing images on the fly.

It also comes with an IG bio link tool and in-depth analytics to give you Insights into which Instagram posts are generating the most engagement. 

Plus, you’ll also get access to competitor analysis features that allow you to spy on your competitors and extract valuable insights to inform your strategy. 

And it’s scheduling functionality isn’t just for Instagram. While most features are Instagram specific, you can publish content across all your social platforms at once, including Facebook, LinkedIn, Threads, YouTube, and Twitter. There’s also a fantastic social inbox tool and analytics/reporting too.

Pricing: 

Pallyy offers a generous free plan that includes limited access to scheduling and analytics functionality.

Their premium plan is simple and affordable. They charge just $25 per month per social group. That includes unlimited scheduling, a custom bio link tool, Instagram analytics, and access to 10 competitor analytics. 

A free trial is available for the Premium plan, and annual discounts available.

Learn more in our Pallyy review.

#2 – Viraly

Viraly offers a great amount of functionality at one of the lowest price points we’ve seen. This includes a powerful scheduler and analytics suite.

With Viraly, the post-creation process is simple and powerful. After connecting your Instagram profiles to the Viraly app, it will fetch all your posts, including posts not published through Viraly, and display them in the intuitive calendar view. You can view the analytics, engagement stats, and more from here.

The post composer comes loaded with options. While creating your post, a mobile/desktop preview will be configured to emulate precisely how it will appear on Instagram. You can create Instagram posts in various formats such as single-photo, carousel, reel, video, and photo stories.

You can use the AI caption generator to speed up the content creation process. And, you can configure the first comment of an Instagram post to be automatically published.

Viraly is perfect for Instagram power users looking for image and video editing capabilities. The photo and video editing tool allows users to crop, resize, or apply filters to media. The media library makes it easy to manage assets before posting.

Once the post is ready, you can save it as a draft and return it later to edit, schedule, or post it immediately.

Pricing: 

Plans begin at $19/month. Start with a 30-day free trial.

#3 – Iconosquare

If price isn’t an issue, Iconosquare is the best Instagram marketing tool overall.

Iconosquare is a complete social media post scheduling tool. However, it offers a deeper feature set with more advanced reporting, analytics, and collaboration tools.

For example, when you schedule posts you have features like geolocation, user tagging, first comment scheduling, and advice on the best time to post. 

If you’re working as part of an agency, you can collaborate with your colleagues and client easily by submitting posts for approval. Your team can approve, reject, and leave feedback on any posts. You can also generate reports and have it delivered to their inbox automatically.

Iconosquare is the best Instagram marketing tool but you’ll pay more than Pallyy. It’s lacking the IG bio link tool but you can schedule more content types and get analytics for other social networks.

Advanced analytics are available for all social networks, and you can even compare your performance in key areas like follower growth and engagement against industry benchmarks. This is especially helpful for buttoning up your marketing strategy and gaining insights into your target audience.

The only reason it missed out on the top spot is that it doesn’t include an Instagram bio link tool, and it’s a fair bit pricier than Pallyy. 

Pricing: 

Iconosquare plans start at $59/month, save 22% when billed annually.

Learn more in our Iconosquare review.

#4 – Sendible

Sendible is an all-in-one social media management tool that can be used to manage Instagram and other social media accounts. 

Sendible was created with digital agencies in mind and aims to make social media management easy and centralized. The tool comes complete with a dashboard and publishing features that can be used to manage Instagram accounts and other social media accounts.  

You can also use the listening tool and analytics tool to gain insights and data on your social media performance. Sendible makes it super easy for marketing teams and agencies to collaborate and can also be accessed via mobile. 

Another great feature of Sendible is that you can easily create reports to send to clients, which is perfect for agencies and Instagram marketers that are working with a lot of clients. 

Although it’s a little on the pricey side, it’s the perfect choice for teams that need to collaborate on their Instagram marketing efforts. 

Pricing: 

Plans start from $29/month for one user with 6 social profiles. Teams of 8 or more users will need to opt for the expansion plan that costs $299/month. Sendible also offers a 14-day free trial.  

Learn more in our Sendible review.

#5 – ContentStudio

ContentStudio is an Instagram marketing tool that offers some unique features and supports plenty of other social networks.

ContentStudio offers everything you need to manage your clients’ social media accounts right out the box, including publishing, reporting, and team collaboration tools.

Not only can you schedule images to your Instagram feed, but you can schedule and publish Instagram stories.

You can view and respond to all your social media messages and comments from one unified social inbox. This makes managing communications a breeze.

ContentStudio’s intuitive publishing tools allow you to plan, collaborate, and schedule content on Instagram, as well as all your other social platforms.

Then, there are some more unique features. One critical part of Instagram marketing is analytics. ContentStudio includes detailed Instagram analytics data. Not only for your own accounts, but also for competitors.

You also have access to an Instagram influencer research tool. This allows you to find influencers and gather data on their reach. You can add influencers to lists and export data to CSV files.

Pricing: 

Starts from $25/month. Get started with a free trial.

#6 – Shorby 

If you’re looking for an Instagram bio link tool, we’d recommend Shorby.

One of the most irritating things about Instagram is that it only allows you to include one link in your bio. This is a problem for marketers and influencers who want to promote multiple websites or affiliate links.

Fortunately, Shorby can fix that problem for you. It’s an IG link-in-bio tool that allows you to set up your own custom landing page to host all your promotional links. Then, it generates a short link for that page, which you can include in your bio.

When users click your Shorby link, they’ll be taken to a page where they can click all your other links. 

Setting up your Shorby landing page is a breeze. All you have to do is add the links you want to include and Shorby will automatically create an eye-catching preview for each of them. If you want to, you can set it up to automatically add links to your latest YouTube videos or WordPress posts to your landing page when you publish them.

Shorby also provides useful insights so you can measure key metrics like the click-through rate of each of your links. All of this adds up to a great lead generation tool to incorporate into your Instagram strategy.

Pricing: 

Shorby offers several pricing plans starting from $12 per month (billed annually). 

Learn more in our Shorby review.

#7 – Brand24

Brand24 is an online reputation monitoring tool that includes a social media listening tool for Instagram. 

You can use Brand24 to monitor mentions of your brand across various social media platforms, blogs, and news outlets. You can also monitor discussion volumes, and be the first to know if online discussion of your target keywords increases or decreases. 

Brand24 is the perfect tool for Instagram marketers working with big brands with a heavy focus on brand reputation. It can be used to get a general sense of brand sentiment to find out whether mentions of your brand are negative, positive, or neutral overall. 

Brand24 can also be used to generate influencer scores for influencers within your niche. This tool can help marketers to decide which influencers they should be working with when it comes to sponsored collaborations. 

Pricing: 

Brand24 offers 3 pricing plans Plus, Premium and Max. Prices range from $99 to monitor up to 5 keywords to $299 to monitor up to 25 keywords. 

Read our Brand24 review.

#8 – Buffer Publish

Buffer Publish is a simple Instagram marketing tool for scheduling and is designed to help teams create and schedule social content. 

With Buffer, you can craft posts for all of your social accounts and schedule them for publishing in advance. You can also use Buffer to plan and prepare Instagram stories, add first comments to your post. 

Buffer also offers a ShopGrid link in bio tool that can help you to divert Instagram followers to shoppable pages via your bio link.  

Overall, Buffer Publish is a simple and easy Instagram scheduling tool to use, however, it is quite limited in comparison to other dedicated scheduling tools. 

Pricing: 

Buffer Publish is free for up to 10 scheduled posts across 3 social channels. 

However, if you need a little more flexibility, there are three paid plans to choose from. Plans range from $15/month to $99/month.

#9 – MetaHashtags 

MetaHashtags is an affordable Instagram hashtag tool. It can help you to generate hashtags and evaluate which are the best for your posts.

You can use MetaHashtags for free to generate hashtags, but it’s well worth upgrading to the pro version to enjoy all the useful features. With the pro version, you get unlimited hashtag results that come with metrics to help you decide which are right for your posts. 

You can also export hashtags, remove and delete banned hashtags, and even spy on which hashtags your competitors are using. This tool makes hashtag generation easy and organized, and you can create hashtag collections and filter your results by likes, frequency, and more. 

It’s a super useful and affordable tool that’s the perfect addition to any Instagram marketers toolkit,

Pricing: 

On the MetaHastags site, you can run a standard hashtag generation search for free and view a limited number of results. 

However, to access all the features, you’ll need to pay for a pro membership. There are three different plans to choose from ranging from €9/month to €29/month. 

The most expensive option gives you access to all MetaHashtag features including multiple account tracking and hashtag tracking.

Wrapping it up

All of the Instagram marketing tools on this list are useful additions to your social media marketing stack. And they’ll help you craft an Instagram marketing strategy that works. They can help with everything from content creation to post scheduling, and much more.

But which should you choose?

It really depends on what you’re looking for. Choose an Instagram marketing tool based on your needs and your budget, and don’t be afraid to try before you buy by taking advantage of the free trials on offer. Use the links above to get started.