How To Use TikTok Comments As A Goldmine For Content Ideas

Do you want to generate content ideas that resonate more with your TikTok audience?

TikTok can be a little difficult to figure out. It has a much younger audience than other platforms on the web, and it functions a little differently as well. One thing that really matters on TikTok is community engagement.

In this post, you will learn how to find content ideas from the TikTok comment section.

Understand why your community is a great source for content ideas

If you’re receiving comments on TikTok, you’re doing something right! A lot of creators spend hours on content only to receive low views, a few likes and no comments.

Comments are a sign that your community is highly engaged with your content. Not only are they interested enough to pay attention to it, they’re interested enough to participate in it.

But no matter how well you do on TikTok, there’s always ways to do even better.

One of those ways is to engage more with your community. Like I said, community engagement goes a long way on TikTok. The more you engage with your audience and give them what they want, the more likely they’ll be to engage with your content.

Luckily, TikTok audiences are not afraid to tell creators what they want to see. Comment sections are filled with questions, content requests, jokes and objections, all of which are fantastic ways to generate content ideas.

The best part is you don’t only need to rely on your own comment section. You can look through your competitors’ comment sections as well.

Engage with your community more often

If you want your community to engage with your content more often, try engaging with them more often.

As a creator, you can like comments your community leaves. The comment will have your profile picture attached to it with a little heart overlay, indicating that you liked the comment.

You should also put more effort into how you engage with your community.

Don’t just say things like “thanks!” and “subscribe for more!” Start conversations with your audience.

Share insights into things they comment about, and ask your own follow-up questions. You might even gain new followers this way.

Get TikTok content ideas from comments

There are a few different ways you can get content ideas from the comment section on TikTok:

• Your comment section – Comments your audience leaves on your own content.
• Your competitors’ comment section – Comments your target audience leaves on your competitors’ content. These aren’t necessarily left by members of your own audience.
• Other comment sections on TikTok – Comments left in the comment sections of creators who are similar to you but are not in the same niche.

Let’s talk about each of these areas.

Look at your own comment section

These are the types of comments that generate content ideas for TikTok:

• Questions
• Content requests
• Jokes
• Objections

The easiest way to keep track of the comments you receive is to write them down with whatever tool you use to take notes with. You can even create a spreadsheet or Trello board if that makes it easier for you to keep track of everything.

A social media inbox tool can really help in this situation. A tool like this allows you to manage every comment and direct message you receive from multiple platforms from a single dashboard.

I recommend Sendible for this purpose. Not only does it have a priority inbox, it also comes with publishing, scheduling and campaign management features, so it’s a great all-in-one tool for social media.

Circling back to the types of comments you might receive on TikTok, questions are most helpful because you can respond to them directly. The response itself becomes a content idea on its own.

Content requests are useful as well.

For example, if you’re in the wood carving niche and you create a carving for Spider-Man, you might receive comments from viewers saying “now do Iron Man!” or “do Thor’s hammer!” These are additional projects you can create content for.

Coming up with content ideas for jokes and objections might be a little harder.

While it might feel good to “clap back” at viewers who belittle or outright insult your content, it’s not always a good look. You need to do it cleverly so that you stick up for yourself but still remain classy.

If someone tells you “so and so did it better,” create a duet of you reacting to that so and so or make a comedic response using the “my pronouns are he, not him” trend.

If one of your commenters is clearly not impressed, create a follow-up video of you making another attempt.

Go through your videos one by one, and gather any comments you think could spark a few content ideas in your notetaking app. Be sure to list the username and the video the comment was left on as well.

To make things easier, go to your profile, and change the sorting option to Popular. These videos will likely have the highest number of comments.

Look at your competitors’ comment sections

It’s always better to create content that’s based on things your own audience wants to see. Not only does it help you fill your content calendar with things you know your audience is interested in, it allows you to give back to them.

Even so, there’s still a lot of value to find in your competitors’ comment sections.

Hopefully, you’re engaging with your competitors already. Doing so helps you find your audience on TikTok a lot of faster, and you might even find a few people to collaborate with.

There are two methods you can use here:

• Popular videos – Go to your competitors’ profile, and change the sorting option to Popular. This will allow you to browse comments they received on their most-viewed videos.
• Recent videos – These videos might not have as many comments as the creator’s most popular videos, but their recency might mean the topics they cover are more relevant.

Look for the same types of comments as I recommended you to look for in your own comment section.

If you’re using a spreadsheet to gather comments, create a new sheet labeled Competitors. If you’re using Trello or something similar, create a label called Competitor.

Be sure to name the competitor as well.

Look at other comment sections on TikTok

There are probably quite a few creators you share a lot in common with even if they’re not in your exact niche.

Creators in adjacent niches are one example.

If you’re in the wood carving niche, you might find a lot of similarities in your content with content created by sculptors.

Therefore, you might find quite a few content ideas in the comment sections of creators in the sculpting, clay and pottery niches on TikTok.

Add comments from these comment sections to your notes as well.

Organize your content ideas

Go through each comment you received, and come up with content ideas for each of them.

Check out our post on social media content types if you want to get creative with a few of your ideas, but truthfully, follow-up content should be in the same format as your original content.

So, if you originally created a short-form video, your follow-up post should be a short-form video.

The main thing you need to do is organize your ideas into your account’s content pillars. These are the main themes your content belongs to.

Common pillars include educational content, entertaining content, promotional content and inspiring content.

Social media content needs to be consistent. If you earn your following with educational content, your audience is going to expect more educational content from you.

With that explanation in mind, follow these steps to organize your content ideas:

• Identify the content pillars your content belongs to. Focus on the content you’ve gathered comments from to make things easier.
• When you come up with ideas for a comment, make sure it belongs to the same content pillar as the original post the comment was left on.
• Go through the rest of your content to identify every pillar you create content for, and make sure you’re not neglecting any with your ideas.

Try to follow the same consistency with your content ideas as you do with your main content. If your content is mostly educational but you also create entertaining content here and there, come up with mostly educational content ideas but also a few entertaining ones.

Weave your content ideas into your publishing schedule based on audience interest.

Publish direct responses immediately. For content ideas that aren’t direct responses, gauge your audience’s interest in them, and publish them by level of interest (most to least).

Guidelines for this strategy

Here are a few best practices to follow when using your community to come up with content ideas:

• Respond to TikTok comments with videos. If one of the top comments on your video is something you can create content for, respond to it with a video. Your viewers will be able to click on the video in your original post’s comment section.
• Credit users who give you ideas.
• Credit your competitors when your ideas are inspired by their comment sections.
• Choose the right content style for each idea. If the comment is a genuine question, create an explanation video or a short tutorial. If the comment is comedic, create a funny response with a popular trend.
• Share insights and behind-the-scenes stories when commenters ask why something is the way it is or why you didn’t include something.

Finally, you don’t need to create content for every question and every content request you receive. Just stick with creating content for the most-liked comments on your posts.