How To Engineer A Comment Section That Grows Your Social Media Following

Your retention rates can either send your content to the moon or bury it.

Sure, you can try re-uploading a video and hope it performs better with test audiences. But that’s a bit too much faffing about, right?!

A better solution is developing the comments sections on your content.

The more (interesting) comments you have, the more time people will spend on your content.

This can send your retention and views through the roof.

In this post, you’ll learn how to trigger high-value conversations under your posts, use strategic comment prompts to beat the algorithm, and safely moderate the trolls without killing the vibe.

Afterwards, you’ll have more comments, a more engaged audience, and more views on your content.

Publish to the right platforms

Not all social media platforms are created equal.

A lot of creators who cross-post their content to multiple platforms often find out that videos posted to TikTok receive more engagements than they do anywhere else.

This includes comments.

At the same time, receiving more comments might not be as simple as cross-posting your content to TikTok.

Note: Check out our post comparing different social media scheduling apps if you need a tool that lets you cross-post content to different social media platforms from a single draft.

The best thing you can do for your brand is find out which social media platforms your audience uses the most.

You’ll discover this eventually the more you upload to different platforms, but if you want to know right now, find the biggest creators in your niche, and see how many engagements they get on each platform.

Whichever platform they receive the highest number of engagements from is likely the platform your target audience uses the most.

Be real

In a world of carefully-edited videos and AI-generated content, social media users crave and cling onto authenticity.

Not only will you receive more views and likes on your content the more authentic you are in it, you’ll receive more comments as well.

Basically, your personality in real life should shine through in your content.

This means you should be more relatable by sharing your struggles, your accomplishments and opinions you have about topics related to your niche.

If you have stories to tell, share them, especially if you can prove them with photos and videos.

Have conversations with your followers

When you do receive comments, be sure to respond to them as soon as possible.

This helps you grow your community as social media users favor creators who interact with their followers.